Amazon has launched its newest venture into automotive retail, allowing customers to purchase new cars directly through its platform. The service, called Amazon Autos, is now available in 48 U.S. cities including New York, Atlanta, Miami, San Francisco, and Seattle.
The initial rollout features exclusively Hyundai vehicles, with plans to expand to additional automotive brands in 2024. The new platform aims to revolutionize the car-buying experience by bringing Amazon's familiar online shopping interface to vehicle purchases.
Through Amazon Autos, customers can:
- Search and browse available vehicles by model, trim, color, and features
- Get instant trade-in valuations for existing vehicles
- Access transparent, no-haggle pricing including all taxes and fees
- Secure financing or make full payment
- Complete paperwork electronically
- Schedule dealership pickup
"We're bringing the simplicity and ease customers expect from Amazon to car shopping," said Fan Jin, global head of Amazon Autos. The platform connects buyers directly with local participating dealers while maintaining Amazon's streamlined purchasing process.
The service differs from traditional car buying by eliminating price negotiations and in-person dealership visits until final pickup. While test drives are not available through the platform, customers can read dealership and vehicle reviews before making their decision.
To use the service, customers can visit Amazon's automotive section or search "Amazon Autos" on the website or mobile app. After selecting a vehicle and completing the purchase process online, buyers schedule a pickup time at their local dealership, where they can also complete any trade-in transactions.
This move positions Amazon to compete with other online car retailers like Tesla and ban Chinese tech, while potentially transforming how Americans purchase vehicles. The company plans to expand both its dealer network and manufacturer partnerships throughout the coming year.
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