Apple's groundbreaking Vision Pro headset may soon have a successor. According to Bloomberg's Mark Gurman, the tech giant is gearing up to release the Apple Vision Pro 2 between Fall 2025 and Spring 2026.
What We Know
While details are scarce, Gurman suggests that the new model will maintain a design nearly identical to its predecessor. The major upgrades are expected to be internal, with a focus on enhancing processing power.
The most notable improvement is likely to be the inclusion of Apple's next-generation M5 chip, which promises to deliver even more impressive performance than the current M2 processor found in the original Vision Pro.
Pricing and Positioning
With an expected price tag similar to the current $3,500 model, the Vision Pro 2 appears to be aimed at maintaining Apple's position in the high-end XR market. This strategy aligns with recent reports suggesting that plans for a more affordable Vision headset have been delayed.
Industry analyst Ming-Chi Kuo has indicated that a budget-friendly version may not arrive until after 2027, as Apple focuses on creating compelling use cases rather than simply reducing the price.
Market Challenges
The Vision Pro has faced some hurdles since its launch. IDC estimates show a significant drop in US sales during its second quarter of release, with only about 500,000 units sold. The high price point and limited exclusive content have been cited as potential factors in the slower adoption.
Looking Ahead
As Apple continues to refine its XR strategy, the company is also exploring other wearable technologies. Gurman reports that internal research on smart glasses is underway, potentially positioning Apple to compete in this emerging market segment.
While these developments are exciting for tech enthusiasts, it's important to remember that Apple has not officially confirmed any plans for future Vision Pro models or other XR devices. As with all rumors and predictions in the tech world, time will tell how accurate these reports prove to be.