A new electric vehicle startup, Slate Auto, is challenging industry norms with its bare-bones electric truck that starts at under $20,000 after federal tax credits. The company unveiled its minimalist "Blank Slate" truck near Long Beach Airport, promising a back-to-basics approach with some unique customization options.
The entry-level Slate Truck offers 150 miles of range from a 57.2 kWh battery pack, while an upgraded 84.3 kWh version extends range to 240 miles. Performance specs include a 201 hp motor delivering 0-60 mph in 8 seconds with a top speed of 90 mph.
In a notable departure from modern vehicle trends, the truck features manual crank windows, basic steel wheels, and no built-in infotainment screens. Instead, owners can use their phones or tablets for navigation and entertainment through USB connections.
The company is emphasizing customization through "flat-pack" accessory kits that owners can install themselves. These include an SUV conversion kit adding rear seats and a roll cage, and an "open air" configuration option.
Despite the stripped-down approach, the truck will include modern safety features like emergency braking, forward collision warnings, and up to eight airbags. The company aims to achieve a 5-star crash rating.
However, industry experts raise questions about Slate Auto's ambitious pricing and timeline. The sub-$20,000 price point depends on federal tax credits continuing, and production isn't scheduled until late 2026. The company plans to manufacture the vehicles in Troy, Michigan, with direct-to-consumer sales and a promised nationwide service network.
The manual windows and DIY modification approach also present unique challenges around safety certification and liability. While established automakers like Jeep and Ford have extensive dealer networks to support customization, Slate Auto will need to develop its own solution.
The Slate Truck represents an intriguing attempt to create an affordable electric vehicle with a focus on simplicity and personalization. Time will tell if this back-to-basics approach resonates with consumers and if the company can overcome the considerable hurdles of bringing a new vehicle to market at this price point.