In a major technology alliance announced at CES in Las Vegas, Hyundai Motor Group and NVIDIA are joining forces to accelerate the development of AI-powered mobility solutions and manufacturing processes.
The partnership aims to enhance Hyundai's capabilities across multiple domains, including software-defined vehicles, robotics, and autonomous driving systems. At the heart of this collaboration is NVIDIA's advanced computing infrastructure, which will help Hyundai process the massive amounts of data required for training sophisticated AI models.
A key component of the partnership involves implementing digital twin technology through NVIDIA's Omniverse platform. This virtual environment will enable Hyundai to test and optimize vehicle designs, manufacturing processes, and production lines before physical implementation. The approach is expected to cut costs, speed up product development, and boost overall efficiency.
"This partnership is set to accelerate our progress, positioning the Group as a frontrunner in driving AI-empowered mobility innovation," said Heung-Soo Kim, EVP & Head of Global Strategy Office at Hyundai Motor Group.
The collaboration represents a strategic move by Hyundai to strengthen its position in the evolving automotive landscape, where AI and digital technologies play an increasingly central role. By leveraging NVIDIA's expertise in accelerated computing and generative AI, Hyundai aims to enhance its autonomous vehicle software stack while optimizing its manufacturing operations.
This partnership marks another step in the automotive industry's ongoing transformation, as traditional car manufacturers embrace advanced technologies to stay competitive in an increasingly digital marketplace.