Jaguar has unveiled its bold new vision for an all-electric future with the striking Type 00 concept car, marking a dramatic departure from the brand's traditional design language.
The Type 00, revealed during Miami's art week, is a monolithic super coupe stretching over five meters long. Its distinctive design features sheer surfaces, minimal windows, and an imposing front end dominated by raised bars surrounding Jaguar's new logo. The concept rides on massive 23-inch wheels and employs butterfly doors, adding to its dramatic presence.
Inside the cabin, Jaguar has crafted a luxurious space using unconventional materials like brass, travertine stone, and wool textiles. The interior features sliding screens for instruments and infotainment, along with an innovative "Prism case" system that uses natural material "totems" to customize the cabin's ambiance, including lighting, sound, and aromatics.
While the Type 00 is a concept, Jaguar confirms it closely previews a production model scheduled to arrive within a year. The upcoming road car will be a four-seat GT positioned in the £120,000-plus segment, built on Jaguar's new JEA electric platform. The production version promises impressive capabilities, including a 478-mile WLTP range and the ability to add 200 miles of range in just 15 minutes of rapid charging.
This reveal comes as part of Jaguar's comprehensive transformation into an all-electric luxury brand by 2026. The company is not only reimagining its vehicles but also revolutionizing its retail approach, with plans to open curated brand stores starting in Paris's fashion district.
The Type 00's unveiling has sparked diverse reactions, with some praising its innovative design while others question the dramatic departure from Jaguar's heritage. According to JLR's chief creative officer Gerry McGovern, this division of opinion is expected and even welcomed, stating "Jaguar has no desire to be loved by everybody."
This concept represents Jaguar's commitment to what it calls "exuberant modernism," setting the foundation for a new family of electric vehicles that aim to challenge conventional automotive design norms while maintaining the brand's luxury positioning.
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