PC Partner Group Limited, the parent company behind major graphics card brands Zotac, Inno3D, and Manli, is making bold moves to circumvent US technology export restrictions targeting China. The company has announced plans to relocate its headquarters from Hong Kong to Singapore and is reportedly shifting production facilities to Indonesia.
The strategic relocation comes as the company prepares for the launch of NVIDIA's next-generation GeForce RTX 5090 graphics cards. By moving operations outside of China, PC Partner aims to avoid complications from expanding US Department of Commerce export controls on advanced semiconductors.
While perhaps not a household name itself, PC Partner has deep roots in the PC component industry dating back to 1997. The company previously manufactured AMD Radeon reference cards and has grown to become the world's second-largest graphics card manufacturer through its portfolio of brands.
The decision to undertake such a massive operational shift highlights the impact of US sanctions on China's tech sector. PC Partner already faced restrictions during the RTX 40-series generation and appears unwilling to risk further disruption to its business as more powerful GPUs arrive with the RTX 50-series (Blackwell) lineup.
Industry analysts note that even mid-range cards like the future RTX 5080 may exceed the computational thresholds set by US export controls. By establishing new bases in Singapore and Indonesia, PC Partner positions itself to continue serving Western markets without sanctions-related constraints.
The company's relocation has been partially confirmed through its new listing on the Singapore SGX stock exchange under PC Partner Singapore PTE Ltd. While the Indonesian production shift remains unconfirmed, the overall strategy demonstrates how tech companies are adapting to navigate geopolitical tensions in the semiconductor industry.
Through this calculated move, PC Partner aims to secure its position in the global GPU market and maintain the international availability of its popular Zotac-branded graphics cards for the next generation of gaming hardware.