TikTok announced plans to restrict teenagers from accessing certain beauty filters on its platform, addressing growing concerns about mental health and self-image among young users.
In the coming weeks, users under 18 will be prevented from using filters that artificially alter facial features like eye size, lip fullness, and skin tone. The restrictions specifically target appearance-altering effects like "Bold Glamour" that create unrealistic beauty standards, while playful filters adding elements like animal ears will remain available to all users.
The decision follows research commissioned by TikTok with Internet Matters, which revealed that beautifying filters contribute to distorted perceptions of reality among young users. The study found that children often struggle to identify digitally altered images and face mounting social pressure to maintain certain appearances online.
"By fostering a culture of authenticity, respect and support, we can create a digital world where everyone feels empowered to be their true self," said Christine Grahn, TikTok's European public policy head.
The platform will also expand filter descriptions to clearly indicate how specific effects modify appearance. These changes will be implemented globally, confirmed Dr. Nikki Soo, TikTok's Safety and Well-being Public Policy Lead for Europe.
In addition to the filter restrictions, TikTok is strengthening its age verification systems through new machine learning technology to detect and remove accounts of users under 13 - the platform's minimum age requirement. Users whose accounts are removed will have the opportunity to appeal the decision.
The announcement comes as social media platforms face increasing pressure to protect young users' mental health and comply with stricter online safety regulations in various countries. TikTok currently reports over 175 million monthly active users in Europe alone.