Search engine optimization is important for any business, website or blog that wants to have a presence on the World Wide Web. It is the ‘be all’ and ‘end all’ if you want people to search for your company or brand and find you. Obviously there are a vast array of other marketing techniques which you can implement such as social media and pay-per-click (PPC) but search is crucial for any firm that wants to be clearly visible online.
According to most of the surveys conducted online prove that most people start their daily online journey from a search engine, no matter if it is Google, bing or yahoo. So if you really want your online business to bring conversions for you then you will have to havely worry about the SEO. But if you are thinking that it will be very costly and will take lots of work then I think you are very wrong, because even making several small changes in your content can reduce you lots of burdens of Search Engine Optimization (SEO).
So finally if might be thinking actually what does content have to do with the SEO ?
So let me tell you that content is the lifeline of search engines, these days all search engines are modifying their algorithms to serve the best content of the Internet world to their users. You might be aware that Google release several Updates this year mostly relates to content quality, which affected millions of sites & businesses worldwide.
Search engines focus a lot on measuring content quality and user engagement, they evaluate all the pages before giving them any rank in the SERPs, if a web page has lots of spelling and grammatical errors then search engine can take it as a negative sign from your site and hence it will be ranked lower.
These days search engines also started to analyze the reading level of the web page or document, One popular formula they use for this task is known as Flesch-Kincaid grade level readability formula.
Some more points strictly been considered are:
- Bounce rate
- Time on site
- Page views per visitor
Even after lots of signals are being evaluated before serving the search results, the content is the most important one through interesting, innovative, inspiring content- your business can achieve higher search rankings, increased site traffic and better sales. If your content is shareable, it is deemed more trusted and it is more likely to appear higher in Google search. However, there is one big VITAL consideration- it has to be relevant!
Engaging with bloggers and communities online is imperative but if the content is not applicable or related, put simply, you are wasting your time and money. Remember, you are writing for humans not computers so reinvent your content marketing strategy and add value to the digital platform.
No-one wants to read the same old, dull articles with the same boring tips that they have read time and time again. Is it just the same as everything else out there, or is it different/better? Say something that we don’t already know with a relevant stat or weird fact. Always think outside the box.
The five w’s
Are you struggling to find an article concept about your business for a link building article or blog post? Don’t just succumb to writing drab; where there is a will, there is a way. Think of the five w’s’ who, what, when, where, which and why as well as how.
For example; do you offer overseas removals?
Writing relevant content does not have to be challenging, the simpler the better. Make it digestible by breaking it up into bite sized chunks. Use bullet points, sub-headings and display creativity. What is the purpose of the content? Don’t just blurt out pointless jargon; be concise and snappy. Summarize your points with a clear conclusion.
Still struggling to write relevant content? FAQ pages are excellent resources. What are your consumers’ problems and issues? Write an informative, detailed answer dedicated to the question and it will appear prominently in the search engine result whenever a user types the question into a search engine.
By doing so, not only will you boost your SEO but you will also get a more in-depth understanding of your customer’s needs.
Content marketing has evolved over time but then again the industry itself is constantly changing. There used to be a time when businesses could improve their rankings online by churning out lots and lots of useless, futile information. This is no longer the case.
Be inventive, add your authoritative analysis and opinion to your sector and produce high quality content that will be bookmarked and shared across the web.
This article was provided by Custard.co.uk, a full-service marketing agency based in North-west Manchester that specializes in expert search services.