Meta Begins Testing Ads on Threads Platform in Strategic Monetization Move
Meta announces the introduction of image-based advertisements on Threads, starting with select brands in the US and Japan. The move signals Meta's commitment to monetizing the Twitter/X competitor, which has gained over 300 million monthly active users since its 2023 launch.
Threads Introduces Custom Feed Options to Rival Bluesky
Meta's Threads platform is testing customizable content feeds, allowing users to curate topics and switch between different viewing options. The update addresses previous criticisms while competing with Bluesky's growing popularity and decentralized approach.
Threads Surges to 275 Million Monthly Active Users, Challenging Social Media Landscape
Meta's Threads platform reaches 275 million monthly active users, growing by 75 million in just three months. The rapid expansion positions Threads as a formidable alternative to X, while introducing new features and addressing moderation challenges.
Instagram's Quality Conundrum: Video Popularity Dictates Encoding
Instagram's head reveals the platform adjusts video quality based on popularity, sparking concerns about fairness for creators. This practice raises questions about content distribution and the challenges faced by emerging content makers.