Amazon Tests Direct Brand Referrals to Combat Out-of-Stock Issues
Amazon is piloting a groundbreaking feature that redirects shoppers to brand websites when products are unavailable in their inventory. This strategic shift marks a significant change in Amazon's approach, potentially benefiting both customers seeking specific products and brands wanting direct customer relationships.
Amazon Launches Historic Drone Delivery Test Flight in Italy, Expanding Prime Air's European Reach
Amazon achieves a significant milestone with its first drone delivery test flight in Italy using the weather-resistant MK30 drone. The successful test, conducted in San Salvo under regulatory approval, sets the stage for Prime Air's commercial launch in Italy by 2025.
Amazon Faces Discrimination Lawsuit Over Prime Delivery Restrictions in DC Neighborhoods
DC's attorney general is suing Amazon for allegedly excluding two predominantly Black neighborhoods from Prime's fastest delivery service while still charging full membership fees. The lawsuit claims Amazon secretly switched to slower third-party carriers in these areas without informing customers.