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    Walmart Advertising TV SmartCast

    Walmart's $2.3B Vizio Acquisition Sets Stage for Smart TV Advertising Battle

    December 05, 2024 • 1 min read

    Retail giant Walmart makes a strategic move into connected TV advertising with its $2.3 billion acquisition of Vizio and its SmartCast platform. The deal gives Walmart access to 19 million active users and positions it to compete directly with Amazon in the smart TV advertising space.

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