TechTwisted
    Thumbnail
    Starbucks Automation Business CEO

    Starbucks Abandons Automation Push, Returns to Human-Centered Service Model

    May 01, 2025 • 1 min read

    Starbucks CEO Brian Niccol announces major strategy shift away from automation after disappointing results, planning to increase hiring and staff hours across global locations. The coffee giant aims to enhance customer experience through more personal touches, despite facing rising costs and declining sales.

    Thumbnail
    Starbucks Texas 3D printing Automation

    Starbucks Makes History with First 3D-Printed Store in Texas

    April 27, 2025 • 1 min read

    A revolutionary Starbucks location in Brownsville, Texas becomes America's first 3D-printed coffee shop, showcasing the future of automated construction. The $1.2 million project utilized advanced robotic printing technology to create a 1,400-square-foot structure optimized for pickup and drive-thru service.

  • 1

TechTwisted