Walmart's $2.3B Vizio Acquisition Sets Stage for Smart TV Advertising Battle
• 1 min read
Retail giant Walmart makes a strategic move into connected TV advertising with its $2.3 billion acquisition of Vizio and its SmartCast platform. The deal gives Walmart access to 19 million active users and positions it to compete directly with Amazon in the smart TV advertising space.
Walmart's $2.3B Vizio Acquisition Signals Major Push into Smart TV Advertising
• 1 min read
Walmart completes acquisition of Vizio for $2.3 billion, gaining access to 19 million SmartCast accounts and advancing its connected TV advertising capabilities. The strategic move positions Walmart to compete with advertising giants while combining retail data with viewer information for enhanced targeted marketing.